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Google Ads announced that it will begin sharing more search term data with advertisers.
This move comes almost exactly one year after the original decision to begin hiding search term data with “insignificant data”, a move that was met with criticism and frustration from advertisers.
Google has noted that it has been working toward solutions to help maintain privacy while still sharing data back to advertisers. While advertisers still won’t receive all search term data, Google is working to increase visibility into search term data.
How Much Search Term Data Will Advertisers Receive?
Google estimates that advertisers could see 6.5x more search term data, on average.
When Will Advertisers Begin to See More Data?
Starting today, advertisers will begin to see more search term data. What’s more, search term data will be retroactively populated back to February 1, 2021 for applicable search terms.
Is There a Catch?
Well, kind of. As part of a focus on improving privacy, Google has decided to remove search term data pre-dating September 1, 2020, when the initial privacy restrictions were rolled out to govern search term reporting, if it does not meet the current thresholds for search term data.
Search term data from prior to September 1,...
Read Full Story: https://www.searchenginejournal.com/google-to-begin-sharing-more-search-term-data-with-advertisers/419065/
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