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Tuesday, September 21, 2021

Data remains a vital part of the marketing world - TechCrunch

Last updated Friday, September 10, 2021 22:00 ET , Source: NewsService

“One of the biggest things that brands struggle with is figuring out attribution, and how you continue to spend money even though you may have lost some signal into the platform,” says Greg Gillman, chief revenue officer of LA-based performance marketing agency MuteSix, “If Facebook skews too heavily, and Google is on last click, then sometimes it looks like things are never working. To help companies make informed business decisions, we are building statistical models that show information at higher-than-the-platform level.”

Another week, another growth recap. TechCrunch has been busy working to expand not only our staff editorial content, like Anna Heim’s interview with MuteSix this week, we’re also working on increasing our guest posts as well for growth marketing. In this recap, we have an article from guest columnist Jonathan Metrick, an episode of the Equity podcast that features Metrick, TechCrunch Managing Editor Danny Crichton and TechCrunch Senior Editor Mary Ann Azevedo.

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