How To Use Social Media for Keyword Research - Search Engine Journal

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Need some new, hot, steaming keywords to target?

Yeah, me too.

If you’re like me and are tired of using the same keywords as everyone else, it’s time to dig into social media.

I know social might not be the first thing that comes to mind when you think about keyword research – but it can be an awesome source for long-tail and high-traffic keywords.

Here’s why:

The average person spends nearly three hours of their day on social media, and social platforms are steadily gathering information about what we do, who we like, where we go, and what type of content makes us click.

Which makes it like walking into a room of puppies for keyword research.

Let’s look at eight ways you can leverage social media to uncover keywords to inspire content, target PPC ads, or for SEO.

1. Use Facebook Ad Targeting Options for a Peek into Audience Behavior

Even if you know who your target audience is, there’s a good chance you don’t know everything about them.

But Facebook does.

The social platform is where most of us share details about our lives, our jobs, what shows we like, what topics we are interested in, and what products we buy.

Facebook gathers all that data for ad targeting. However, it can also be used for keyword research and finding related topics.

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