ALISO VIEJO, CA / ACCESSWIRE / September 10, 2021 / The professionals at Zoek Marketing know that regardless of if you're just starting out or have been a market player for years, it can be tough to grow your audience and stand out from the competition, especially when it comes to SEO and the world of digital advertising.
While you've most likely heard of SEO (search engine optimization), you may not be too clear on how or why it works, or even why it matters to your small business.
To help clear things up, the results-driven digital marketing pros at Zoek Marketing are here to share what you need to know about SEO and how the right approach can directly benefit your small business.
What is SEO Marketing?
Search engine optimization (SEO) provides the search engine visibility and reach needed to direct customers to your business and boost traffic to your website.
When customers conduct research on a product or topic or enter any other query into Google, the sites showing up at the top of search results pages aren't random. As Zoek Marketing experts know, those listings are chosen by a complex algorithm that populates results based on quality, authority, and how relevant they are to the user's question.
In other words, when consumers search for information on a product or service, Google or Bing works to locate and provide results that best match their intent. The happier a user is with those results, the more likely they'll use that search engine again.
In fact, consumers...
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