Local SEO focuses on boosting the visibility of a business in local search results. It increases site rankings in search engines and local searches. Local SEO also increases conversion rates and lowers customer acquisition costs by connecting you to clients searching for what your business offers. In addition, it boosts your site’s organic traffic, helping build more qualified links and makes it easy for mobile users to find you. Here are local SEO tips for small businesses.
1. Local keyword research
Local keywords are a good way for locals and website crawlers to find you. Keyword research helps you know how you rank for keywords and the keywords you can easily rank for. It also allows you to see the keywords your competitors are ranking for. In addition, keyword research helps you know what people are looking for so that you can tailor your content to meet their needs. For your local business, incorporating your city name in your keyword will help locals reach you faster. You may also consider long-tail keywords as they increase your business’s visibility and help you rank higher in SERPs.
2. Create a blog and publish local content
Now that you have the right local keywords consider creating a blog and publishing content with all the keywords splashed across your posts. The content you create should be of high quality and value to your website visitors and especially the locals. Readers love content that solves their problems while educating them, so create content...
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