There are certain rules set by Google to run a website. In case of violation of any of these rules, a user faces a penalty, which is comparable to one such disciplinary action footballers face for breaking a rule in a match.
When people, for instance, use unethical means to be in the top of search results, they get caught by Google. Google can do it because they update their ranking algorithm to improve search results.
Google Penalty is a weapon to ensure that the users of Google can have the best search experience. Hence, for a user, gaining knowledge about Google’s penalty, algorithm changes and keeping recovery plan can be helpful.
What is a Google Penalty?
Every site requires Search Engine Optimization (SEO) to get and hold the top positions in the search results. But, for many, doing SEO is a daunting and time-consuming task. They opt for short cuts, like practicing Black Hat SEO, inappropriate site maintenance and miss algorithm updates. The experts of Google can detect such illegal acts of deception. For such wrongdoings, you are likely to face a penalty, which may result in the removal of your website.
On the other hand, the rules of Google are known as Webmaster Guidelines. When a webmaster violates the guidelines, Google can detect it. As a consequence, he gets a penalty.
Penalties imposed by Google are of two types. They are:
Manual Penalty: An expert from Google will check your site. If he finds out any violation of rule, he can remove some pages or even the...
Read Full Story: https://themarketingfolks.com/how-to-check-whether-your-site-has-been-penalized-by-google/
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