See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics. Stop flying blind on essential SEO insights.
You can’t talk about SEO without mentioning keyword research. It’s like eating a grilled cheese sandwich without the cheese.
Most SEO marketing campaigns start with keyword research. (Or at least they should ).
To be honest, keyword research is stuck in the early 2000s, right next to Britney and Justin’s matching denim outfits.
With 92.42% of keywords only getting 10 monthly searches or fewer, the competition is fierce. So the old tried and true strategies don’t work anymore.
If you haven’t upped your keyword research game, you could be holding your campaigns back and costing you (and your clients) cash.
Let’s look at 15 keyword research mistakes you might be making – and what to do instead.
1. Ignoring Search Intent
Too many people focus on search volume and forget about the why.
Why are people using a specific keyword?
What does that term tell you about what that person is looking for?
Most importantly, what is the point for ranking #1 for a term that doesn’t actually lead to any sales?
Rather than focusing on how many people use a search query, focus on search intent or the reason why someone is searching.
User intent breaks down into two things:
- Figuring out what users who come to your pages want to consume.
- Making your content the best option for...
Read Full Story: https://www.searchenginejournal.com/keyword-research/mistakes-to-avoid/
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