Tuesday, September 21, 2021

New automation in Facebook Ads?; Monday’s daily brief - Search Engine Land

Last updated Monday, September 13, 2021 10:00 ET , Source: NewsService

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Good morning, Marketers, and are you thinking about 2022 yet?

As we’re inching closer to Q4, it only makes me realize how close we are to next year. Gulp. I saw a post on StreetFight about how digital advertising has seen a robust recovery from the dips of the initial pandemic panic.

Most industries, including gaming, e-commerce, health and wellness, fintech, travel, and more, are seeing growth (though some slower than others). “Much of this recovery can be attributed to a general shift from the physical to the digital world as a result of global shutdowns,” wrote Jane Handel.

But it makes me wonder what sort of fluctuations we’ll see in 2022. More people are venturing back out into public places, though often warily, and some have decided to remain mostly digital until pandemic outlooks are less dangerous to them.

How are you prepping for 2022? What predictions do you have? I’d love to know your thoughts, search marketers. Email me at [email protected].

Carolyn Lyden,
Director of Search Content

Facebook is testing a new marketing tool called Ad Strategies

“Ad Strategies uses automation to help you build complete customer pipelines,” according to an email to advertisers. We first saw this in a tweet from Matt Navarra....

Read Full Story: https://searchengineland.com/new-automation-in-facebook-ads-mondays-daily-brief-374388

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