Keeping on top of the latest SEO trends often feels like an uphill struggle.
Google’s algorithm can be likened to the moving staircases in Harry Potter. Just when you think you’ve got it figured out, everything changes.
One of the good things about SEO is that there will always be certain factors that Google will take into account:
It’s unlikely these are ever going to become irrelevant as they go to the heart of what Google is trying to achieve: satisfying user intent.
That being said, there are things that do change. Here are some statistics you need to know about SEO in 2021.
1. The number 1 spot in Google has a CTR of around 32%
When we talk about the number 1 spot, this means ignoring those taking up “sponsored” spots on the top of the page.
Those positions are held by businesses who have paid to be in those spots.
This statistic relates to organic search results. That’s free traffic clicking over on to your website.
With the number 1 spot in Google having a click through rate of 32%, it goes to show how incredibly important it is to work on your website’s SEO and move up through the search engine ranking positions.
To put it in context, the post in a number 10 spot is ten times less likely to get a click.
That in itself is evidence of just how important it is to work on your website’s SEO.
Getting more visitors to your website is the key to generating more customers and sales.
2. Almost 70% of search queries contain four...
Read Full Story: https://www.business2community.com/seo/5-stats-you-need-to-know-about-seo-in-2021-02430698
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