Monday, September 20, 2021

Edgemesh Helps E-Commerce Customers Boost Search Ranking - MarTech Series

Last updated Tuesday, September 14, 2021 12:02 ET , Source: NewsService

New Edgemesh Server feature helps brands increase their search ranking by automatically serving high-speed, crawler-friendly versions to bots

Edgemesh, provider of an AI platform that delivers the fastest online web experience, announced a free upgrade to its Edgemesh Server product line that enables automatic dynamic rendering to increase search ranking. The new feature is available less than 30 days after the launch of Edgemesh Server, indicating that the new model for eCommerce performance is advancing faster than its complex headless counterparts.

Marketing Technology News: MarTech Interview with Jake Loveless, CEO, Edgemesh

Dynamic rendering is a technical SEO practice suggested by Google in 2018 to increase index speed for modern JavaScript heavy websites. With dynamic rendering, Edgemesh customers now serve a pre-rendered and optimized static HTML version to bots while keeping highly interactive and client-side rendered versions for human customers. In a sense, dynamic rendering allows Edgemesh customers to deliver websites in the language bots understand best: easily indexable static HTML.

Although dynamic rendering has been available for years, the costs and complexities associated with it have reserved its use for large scale sites. With Edgemesh Server, customers now get automatic dynamic rendering across their entire site at zero cost.

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