How 4 Worldwide Agencies Prove SEO Value - Search Engine Journal

How do you usually define success when it comes to a new SEO client?

As an agency, you’re probably constantly juggling multiple accounts, stakeholders, and business objectives that imply different expectations and strategies.

Knowing how to set the right benchmark and explain the value your agency can create through SEO is crucial for a successful partnership.

However, to speak a common language and define success following the client’s understanding, you need to consider the client’s profile and their growth status quo.

We’ve talked with multiple agencies from different markets to find out how they approach the pitch and create lasting client relationships from that point on. And here’s what we found out:

• SEO forecasting is a great tool to differentiate in the market and create a compelling pitch.
• A reliable visibility metric can function as a “market share” indicator and digital/search success metric.
• Custom reporting is a competitive advantage in enterprise environments.

Let’s go over them one by one and see what Dave Nillson, founder at The Converted Click, Alan Ng, Technical & Insights Director at connective3, Tom Telford, Search & Analytics Director at Clarity PR, and Aybüke Yerlikaya, SEO Manager at GroupM Turkey, had to say.

Use SEO Forecasting as a Competitive Advantage for Pitching

“I remember being in a big pitch last year, and the client said we were the first agency they’ve spoken to that did a forecast and committed to showing what we could...

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