Sunday, September 19, 2021

The Inner Workings of the SEO Industry Revealed - Digital Information World

Last updated Tuesday, September 14, 2021 09:30 ET , Source: NewsService

SEO is critical to the continued success of virtually any kind of brand or enterprise, and this means that people need to learn more about it. With all of that having been said and now out of the way, it is important to note that a lot of people don’t know much about SEO and how the industry works. Many SEO companies are very vague about their operations because of the fact that this is the sort of thing that could potentially end up keeping valuable data out of the hands of their competitors. Search Engine Journal has compiled some data that should make it easier for you to better understand the inner workings of the SEO industry with all things having been considered and taken into account.

The first thing that needs to be discussed is the budget. It turns out that SEO generally gets anywhere from a moderate percentage to a small percentage of the budget. It only got most of the budget 25% of the time. Instead, paid media tends to get a lion’s share of the budget. It got most of the budget slightly more often, 25.8% of the time. Meanwhile, the least priority from a digital marketing perspective appears to be Digital PR which got little to none of the budget about 48.3% of the time.

Another thing that you might be wondering about is what SEO professionals tend to spend most of their time on. Keyword research tends to be the biggest part of the job, with 36.3% of respondents saying it took up most of their time. Researching on page metrics also takes up a lot of time, with...

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