Monday, September 20, 2021

Your communications shouldn’t feel like marketing; Tuesday’s daily brief - Search Engine Land

Last updated Tuesday, September 14, 2021 10:00 ET , Source: NewsService

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Good morning, Marketers, do you think of yourself as a brand?

“Thinking of ourselves too much as brands can take away from what’s human and real,” wrote Marketoonist creator Tom Fishburne. “If everyone acts too much like a personal brand manager, all communication can start to feel like marketing.”

Promoting yourself on places like LinkedIn or Twitter can help you further your career and open up new opportunities, but, “Communications that ‘feel like marketing’ is something that marketers work to avoid all day, every day, regardless of channel,” Chris Wood, my colleague and editor at MarTech, added.

“There’s a line between personal branding and self-promotion,” Fishburne said. “I think it’s less about what you say about yourself and more about what you do.” In a space where so many organizations and professionals rush to share their messaging about the latest industry news or current affairs, I can only recall two groups: the ones that totally botched their responses and the ones that actually went out there and did something.

If you’re interested in promoting yourself or your business and learning more ways to successfully engage on LinkedIn, Darryl Praill, CRO at VanillaSoft, will be leading a session on exactly that at our...

Read Full Story: https://searchengineland.com/your-communications-shouldnt-feel-like-marketing-tuesdays-daily-brief-374396

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