Wednesday, September 22, 2021

Before, During & After: Creating a Sustainable Startup - Business News Wales

Last updated Wednesday, September 15, 2021 11:00 ET , Source: NewsService

Lumen SEO’s purpose is to empower small businesses and they claim that SEO is the way to do that. With 93% of all online experiences beginning with a search engine, Aled Nelmes, the company’s founder, believes that improving your website’s visibility on Google is essential in reaching new customers.

Aled chats with Business News Wales about Lumen SEO’s attitude towards sustainability.

Lumen SEO, which has recently been nominated at the Wales Startup Awards was started last year.

Regarding the company, Aled said:

“It’s easy to assume that if you don’t physically produce a product, it’s easy to be sustainable. Having only started the business last year, I quickly realised that was not the case.”

Aled describes how Lumen SEO used a ‘Before, During & After’ process to evaluate how the company could be more sustainable.

“We looked at our working day, before, during and afterwards. We wanted to have zero emissions and how can we have zero waste.”

  • Before – “How were we getting to work? We made sure the staff were walking or taking public transport”
  • During – “As we worked, we wanted to ensure that we didn’t use resources that created waste. One of the biggest one’s is paper and pens! We bought digital notepads instead. We also made sure we were in a co-working space.”
  • After – “One of the biggest things that I believe in is, people can’t be environmentally-minded unless they take in and enjoy that environment! For a lot of out of work socials, we often do hiking and outdoor...

Read Full Story: https://businessnewswales.com/before-during-after-creating-a-sustainable-startup/

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