Everything About Using Keywords in 10 Minutes - Business 2 Community

Proper keywords are the starting point of a better website ranking, but finding the optimum ones takes some time. Local keywords, for example, tend to get overlooked quite often — which is a huge mistake, and this is just one of the examples.

For starters, you should think about the purpose of keywords. Optimally, your website should be able to increase the website visibility and attract new visitors on a regular basis.

Make Keywords Your SEO Strategy’s Foundation

You should, therefore, make keywords the SEO strategy of every workflow. Each piece of content that you add or update should follow this one simple rule.

To truly brainstorm keywords, you should perform a keyword intent analysis. A thorough keyword research goes beyond the general notion of search intent. You should understand both the market and Google’s search patterns.

You can start by researching average monthly searches per keyword and keyword difficulty. Once you have an idea about the search intent relevant for your brand, look into what Google favors.

There are three major query types satisfying user intent:

• Transactional queries: queries featuring a call to action
• Informational queries: queries that provide a direct answer to the questions
• Navigational queries: queries targeting people who already have some idea on how to address the issue

Navigational queries, due to their nature, play a decisive role in visitors’ decisions whether to make a purchase. Because of that, navigational queries should lead...

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