Google SEO news: Google algorithm updates - Search Engine Land

Google has a long history of famous algorithm updates, search index changes, and refreshes. Below is a history of the major Google search algorithm updates.

How many times does Google update its search algorithms?

Google seems to be changing more often than it stays the same. Most experts estimate that Google changes its search algorithm around 500 to 600 times each year. That’s somewhere between once and twice each day.

While most of these changes don’t significantly change the SEO landscape, some updates are significant and may change the way we go about writing for SEO.

How do I keep up with Google algorithm changes?

There are several ways to keep up with Google’s constant changes. One way is to regularly check your site’s web traffic in your analytics platform and search rankings for your target keywords. You can also go straight to Google’s site, where they outline their named updates as they roll them out.

Google Algorithm Updates

Here are some of the most critical recent updates from Google that you need to know about.

The so-called “link spam update” rolled out on July 26, 2021. It is a more comprehensive attempt by Google to nullify spammy links across the web and multiple languages.

Google’s language here, very specifically, is “nullify.” Due to this update, websites with spammy links will see (or have likely already seen) a drop in their rankings.

Google’s advice to websites remains consistent: with an emphasis on high-quality content and user-oriented web...

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