How to Actually Quantify the ROI of Your SEO Campaigns - G2

There are two ways that site owners have traditionally quantified the ROI of SEO traffic.

First, the price they would have paid to buy that traffic in Google Ads. Second, the actual revenues generated from those organic clicks.

Unfortunately, both of these strategies require really high revenues and squeaky clean analytics – something many smaller or newer websites with less resources don’t have.

And for B2Bs who don’t generate revenue at the time their organic traffic converts, it is even harder to track which keyword rankings, landing pages, or content marketing items drove those users into the conversion funnel and generated the most revenue.

How to measure the ROI of SEO

So is there a way to actually measure the ROI of SEO?

Yes. By pairing comprehensive, daily keyword tracking with stronger conversion tracking and closed-loop analytics, you can get a more accurate picture of the true return on your organic SEO investment.

ROI of SEO vs. ROI of PPC

Digital marketers have traditionally used CPC as a measurement of what an organic click is really worth. This is because advertisers are actively paying that price to get clicks for those keyword searches in paid media campaigns.

But with organic SEO, you get those same clicks without paying. For example, the below website is ranking in the number one position for a keyword that generates about 1,155 clicks per month and has a CPC of $25.

This business would have to pay almost $29,000 to get the same amount of clicks in a...

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