It’s a common myth: Blogs are great for search engine optimization (SEO). But writing about any old thing that comes into your mind today and slapping it on your website does not constitute an SEO strategy.
The reality is that only blogs that have been built with blog optimization in mind and populated with posts geared to attract searchers are great for SEO. The good news is that blogging mindfully while following SEO best practices absolutely can be a great SEO strategy.
Blog optimization comprises two important aspects: modifying the structure of the blog itself and writing blog posts to attract searchers.
Writing the Posts for People
If you want searchers to find your blog posts, you need to write about topics they are already searching for, using the words that they use. Keyword research, as well as research done within other departments in your company, can unlock some great ideas for blog posts.
After you’ve chosen your topic and have some idea of the keywords you want to target, make sure to explicitly use those keywords within the headline and the text of your blog post. Place the most important keyword in the first sentence, and try to get a secondary or supporting keyword into the same paragraph.
While there is no ideal number of times to use keywords, use them as often as you can while writing naturally. If you read a sentence to yourself that has a keyword in it, and the sentence feels awkward, then rewrite that sentence without the keyword if you need to.
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Read Full Story: https://www.jumpfly.com/blog/how-to-optimize-your-blog-for-better-seo/
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