If you're new to selling online, chances are that you've been mystified by a term or acronym that everyone seems to be using.
Whether you're baffled by procurement or don't know what PPC stands for, don't panic. Simply consult our guide below for an A to Z of the need-to-know terms in e-commerce.
Here's what we cover:
A is for…
A/B testing
A/B testing might sound complicated, but it just means testing out two different versions of a web page or piece of marketing collateral: a version A, and a version B.
The two versions might be completely different website themes, or the change might be as tiny as one word or a different-coloured button. You'll then test both iterations on your customers.
If their experience is positive, aka views are high, then you can green-light the change. But if the experience has negative feedback, or low click-through, you can revert back to your other idea (or the drawing board).
Abandonment rate
When a potential customer fills a virtual shopping basket but decides to click that 'X' button rather than completing the purchase, it's referred to as abandonment.
If your online store has a high abandonment rate, it means your products are...
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