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Google published a short video that answers if a website theme affects SEO. John Mueller, the video host, answered that yes, a website theme will affect SEO and noted how this can happen.
“It’s easy to consider website themes as just a splash of color on top of a finished structure. But there’s so much more involved.”
A theme will impact how the website displays many content elements that are core to SEO:
- How pages are interlinked
- Page load times
- Structured Data
According to Google, good themes will make it easier for search engines to understand the content and Mueller affirmed that changing a website’s theme generally will affect a website’s SEO.
Test Drive New Website Themes
John Mueller said that it was a good idea to test out a website theme before choosing one.
- Try themes out on a test website
- Add content from previous website
- Block indexing of a test website so that Google doesn’t accidentally crawl it
- Review HTML generated by the theme
Insights From Search Community
I asked a few SEO and web design experts if they thought that the choice of a website theme affected SEO.
Adam J. Humphrey
Search marketing expert Adam J. Humphrey (LinkedIn profile) of Makin 8 Inc shared his insights about how...
Read Full Story: https://www.searchenginejournal.com/website-themes-impact-seo/419854/
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