Tuesday, September 21, 2021

Website Themes Impact SEO - Search Engine Journal

Last updated Wednesday, September 15, 2021 05:17 ET , Source: NewsService

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Google published a short video that answers if a website theme affects SEO. John Mueller, the video host, answered that yes, a website theme will affect SEO and noted how this can happen.

Mueller said:

“It’s easy to consider website themes as just a splash of color on top of a finished structure. But there’s so much more involved.”

A theme will impact how the website displays many content elements that are core to SEO:

  • Headings
  • Text
  • Images
  • How pages are interlinked
  • Page load times
  • Structured Data

According to Google, good themes will make it easier for search engines to understand the content and Mueller affirmed that changing a website’s theme generally will affect a website’s SEO.

Test Drive New Website Themes

John Mueller said that it was a good idea to test out a website theme before choosing one.


  • Try themes out on a test website
  • Add content from previous website
  • Block indexing of a test website so that Google doesn’t accidentally crawl it
  • Review HTML generated by the theme

Insights From Search Community

I asked a few SEO and web design experts if they thought that the choice of a website theme affected SEO.

Adam J. Humphrey

Search marketing expert Adam J. Humphrey (LinkedIn profile) of Makin 8 Inc shared his insights about how...

Read Full Story: https://www.searchenginejournal.com/website-themes-impact-seo/419854/

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