What exactly does that mean for you and your site? And how should you prepare?
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Have you heard of Google Page Experience?
If you haven’t, and you prioritize search engine optimization (SEO) as a strategy to support your business, you’re behind the times.
Google’s Page Experience is described as, “a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value.”
But what exactly does that mean for you and your site? And how should you prepare?
Google Page Experience: An introduction
Google Page Experience is Google’s latest attempt to improve search results for users. Basically, Google wants to reward websites that offer high-quality user experience while downplaying/de-ranking websites that offer poor UX design.
Of course, Google has always been interested in prioritizing the best web pages, listing them at the top of its search engine results pages (SERPs). But this new update is going to take UX design and overall user experience into account more than ever before.
Google announced this update more than a year ago, but only now is it going to take effect, to afford business owners more time to prepare. Google stated, “We recognize many site owners are rightfully placing their focus on responding to the effects of Covid-19. […] We're providing the tools now to get you started (and because site owners have consistently requested to know about...
Read Full Story: https://www.entrepreneur.com/article/378947
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