The need for digital marketers has increased multiple folds. As per LinkedIn, there has been a 63% hike in marketing jobs in the first 6 months of 2021. Marketing continues to remain as part of an elusive club of domains that have stayed resilient towards the unemployment hazards of COVID-19 and possess an unexplored capacity to grow further. As per a statistic, 3,81,000 marketing-related openings were posted within the last year.
However, this is not the digital marketing of old. There has been a paradigm shift in the industry following the onslaught wrought by COVID-19. Marketers are drifting towards newer toolkits, the ones that are full-stack and help them become day-1-job ready.
Upskilling is key to staying relevant in this competitive labour market. The internet is overcrowded with a stream of tutorials available on various platforms for interested learners. But such free-to-access content suits learner-needs only as long as they don’t start looking for jobs.
If digital marketers want to be future-ready they must fulfill a list of prerequisites that includes:
- Relevant work experience/projects
- Core competency
- Business skills
Qualified applicants who fulfill the aforementioned requirements are consequently prioritized over the rest of the talent pool by MNCs. The NIIT Full Stack Digital Marketing Programme is a 20-week online course for entrepreneurs and aspiring marketers that aids them in accomplishing this task. This course offers transformative learning with...
Read Full Story: https://timesofindia.indiatimes.com/home/education/news/5-digital-marketing-skills-to-make-you-a-hot-commodity-in-2021/articleshow/86262398.cms
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