Forecasting, documenting and analyzing your content initiatives can help grow your brand’s visibility and your skills as an SEO.
Assessing the effectiveness of your content strategy is an integral part of growing your organic visibility as well as furthering your skills as an SEO. Techniques like forecasting can help you estimate the value a new piece of content or site change may generate for your business, but failing to record the real-life performance associated with those changes and comparing them with your forecasts may mean that you’re overlooking takeaways that can be used to improve future initiatives.
At SMX Convert, Alexis Sanders, SEO director at Merkle, shared the tactics that she uses to analyze site strategies for continued improvement. While the techniques mostly pertain to content, they can also be applied to other aspects of a site, like user experience.
Potential roadblocks to experimenting and testing your strategy
Experimentation can help you figure out what works best for your brand and its audience, but only if you’re able to ensure the integrity of your experiments and overcome the challenges associated with them.
High level of effort. Forecasting can require a high level of effort, skill, comfort with analytics and time. You’ll also have to determine a model to work with and formulate an approach that ensures consistency. Fortunately, the effort involved may decrease over time: “You can become better at it, but it takes extra time and it takes...
Read Full Story: https://searchengineland.com/how-to-test-your-content-site-strategy-for-continued-improvement-374471
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