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Saturday, September 21, 2024

What is SEO Log File Analysis? A Beginner’s Guide - Search Engine Journal

Last updated Thursday, September 16, 2021 06:45 ET , Source: NewsService

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Why are log files important for SEO?

For starters, they contain information that is not available elsewhere

Log files are also one of the only ways to see Google’s actual behavior on your site. They provide useful data for analysis and can help inform valuable optimizations and data-driven decisions.

Performing log file analysis regularly can help you to understand which content is being crawled and how often, and answer other questions around search engines crawling behavior on your site.

It can be an intimidating task to perform, so this post provides a starting point for your log file analysis journey.

What are Log Files?

Log files are records of who accessed a website and what content they accessed. They contain information on who has made the request to access the website (also known as ‘The Client’).

This could be a search engine bot, such as Googlebot or Bingbot, or a person viewing the site. Log file records are collected and kept by the web server of the site, and they are usually kept for a certain period of time.

What Data Does a Log File Contain?

A log file typically looks like this:

27.300.14.1 – – [14/Sep/2017:17:10:07 -0400] “GET https://allthedogs.com/dog1/ HTTP/1.1” 200 “https://allthedogs.com” “Mozilla/5.0 (compatible; Googlebot/2.1;...


Read Full Story: https://www.searchenginejournal.com/seo-log-file-analysis-guide/419660/

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