8 Hacks Small Businesses Can Use to Boost Website Traffic and Sales - Entrepreneur

Opinions expressed by Entrepreneur contributors are their own.

Managing the SEO for small businesses can be even more critical than SEO for big brands competing for a top place in the SERPs. Since this is the case, the ideal approach is to focus on organic positioning hacks that would boost your website traffic and sales.

Here are eight hacks that will improve your small business's SEO.

1. Optimize your website for SEO

If your website is not well optimized at the on-page SEO level, it will be much more difficult to position it correctly for the terms you want to rank for in search results.

What does on-page SEO mean? Focus your attention on the following checklist:

• Use a proper server

• Use the correct domain

• Enable HTTPS

• Provide encryption

• Make sure all your links are HTTPS

• Check to be sure that there is only one browseable version

• Set up authenticated emails

• Configure analytics

• Manage broken links

• Test and remove irrelevant content

• Enable caching, modification, and data compression

• Check for potential indexing blocks

• Register your site in the Google Search Console webmaster tool

• Link and share on social media

2. Create a content strategy for your small-to-medium enterprise (SME)

For the content to maximize the SEO impact of your SME, it’s essential to set the goal of providing quality content (i.e. tangible value to the user). In the case of small businesses, the need to offer added value with your content is huge.

Put yourself in the shoes of your target audience and...

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.