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Thursday, March 28, 2024

What is HTTPS? A Guide to Secure On-Site Experience for Marketers - Search Engine Journal

Last updated Friday, September 17, 2021 09:45 ET , Source: NewsService

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Do you want to provide a more secure experience for your users and help your Google rankings? One way to do both is to secure your website with HTTPS. In this post, we’ll explain what HTTPS is, why you need it, and how to get it.

The Difference Between HTTP and HTTPS

HTTP stands for HyperText Transfer Protocol. This protocol provides the rules within the application layer for web browsers to communicate with web servers. It is the foundation of communication for the Internet.

HTTP requests are sent by a user’s browser. Web servers send an HTTP response to the request, loading the web page using hypertext links.

The S on HTTPS stands for Secure. HTTPS enables secure communication between web browsers and web servers.

How HTTPS Works

HTTPS works via SSL or TLS. The Secure Sockets Layer (SSL) is the predecessor of TLS.

The Transport Layer Security (TLS) provides privacy and data integrity via encryption protocols in communications between two or more applications.

The goal of this protocol within the application layer is to prevent eavesdropping and tampering with secure data transfer.

While most websites still refer to securing your site with HTTPS via SSL certificates, TLS is the modern version of SSL being used today. We’ll discuss how to get this for...



Read Full Story: https://www.searchenginejournal.com/https-for-marketers/417561/

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