How much do you know about content marketing? While some people are masters of the craft, others believe in the misguided notion that inserting a couple of keywords into well written content is enough. That may have worked a couple of years ago, but it’s now as effective as trying to raise revenue by installing a payphone at your property.
If you want to be successful in content marketing — really, truly successful — you need more than just a handful of keywords and the will to succeed.
You need a documented content marketing strategy.
Most enterprises don’t start out with a content marketing strategy in place before they go to town posting on their blog. Instead, they pursue an ad hoc approach and hope for the best.
Sure enough, organizations that consistently refine their content marketing usually develop processes that lead to lasting success. But this is a long, laborious process. Yet, you didn’t start a business because you liked to do things the easy way. So let’s go over what it entails to come up with good content strategies.
What is a Content Strategy?
Content strategy is an action plan to achieve your business objectives through content. This can be in the form of blogs, videos, infographics, webinars, tutorials, podcasts, eBooks, white papers, etc… Pretty much all information you share with your target market hoping that they will purchase your goods or services at some point.
Developing a good content strategy involves planning how you’re going to create...
Read Full Story: https://www.business2community.com/content-marketing/how-to-develop-a-content-strategy-to-drive-revenue-examples-02431547
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