With everything now online, social media marketing is fast becoming the most preferred marketing method globally. Just having great content is no longer enough if you can't back it up with robust SEO strategies.
Good social media marketing practices rely heavily on the right use of SEO. That's because when SEO best practices are followed, the quality and quantity of traffic received by a website or a webpage increase tremendously.
If you're interested in becoming an SEO specialist, there's no better time than now. Here are the best websites to help you learn and master your SEO game.
1. Google Analytics Academy
Google is the most popular search engine today. Therefore, it makes sense to learn how to optimize searches for Google and do so at Google's own Analytics Academy. Here, you can improve your SEO and analytics skills using free online courses provided by Google.
You can get started by learning all about Google's measurement tools to unlock deeper insights. These tools will come in handy while creating smarter ad campaigns. In addition to being an authority on SEO, Google Analytics Academy's Analytics IQ Exam is an industry-recognized qualification.
To prepare for this certification exam, you must complete the Google Analytics for Beginners and Advanced Google Analytics courses. Moreover, you can access its mini-courses on YouTube, and fall back on the blog for additional reading material, best practices, and industry trends.
2. HubSpot Academy
With HubSpot being...
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