What Exactly Is E-A-T & Why Does It Matter to Google? - Search Engine Journal

See which organic keywords actually drive conversions

Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics. Stop flying blind on essential SEO insights.

Try For Free

E-A-T means Expertise, Authoritativeness, and Trustworthiness.

E-A-T is part of Google’s algorithm and baked into Google’s Search Quality Evaluator Guidelines.

Even Google says that E-A-T is “very important.”

E-A-T should not be confused with “eat” and the foods we put into our mouths. Although I have to admit, I’m suddenly craving a burrito.

If you’re an SEO professional, you’ve probably heard a lot about E-A-T over the past few years.

But, what exactly is E-A-T? Is it a major update, a little tweak, or something in the middle? Do you need to change everything about your SEO strategy? Or can you safely ignore it like that half-eaten taco still in the fridge from last weekend?

In this guide, I’ll explain exactly what E-A-T is, dive into Google’s Search Quality Rater Guidelines, why it matters, and how to help your site rank better by feeding it E-A-T style content.

The guide is in collaboration with other SEO marketers, including Dave Davies, Lily Ray, Kevin Rowe, and Roger Montti.

Here’s a breakdown of what you can expect in this series:

• Chapter 2: Google’s Search Quality Raters Guidelines: A Guide for SEO Beginners
• Chapter 3: How to Use Structured Data to Support E-A-T
• Chapter 4: E-A-T & Link Building: A Guide to Evaluating Prospects
• Chapter 5:...

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.