Saturday, October 16, 2021

What Exactly Is E-A-T & Why Does It Matter to Google? - Search Engine Journal

Last updated Sunday, September 19, 2021 10:00 ET , Source: NewsService

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E-A-T means Expertise, Authoritativeness, and Trustworthiness.

E-A-T is part of Google’s algorithm and baked into Google’s Search Quality Evaluator Guidelines.

Even Google says that E-A-T is “very important.”

E-A-T should not be confused with “eat” and the foods we put into our mouths. Although I have to admit, I’m suddenly craving a burrito.

If you’re an SEO professional, you’ve probably heard a lot about E-A-T over the past few years.

But, what exactly is E-A-T? Is it a major update, a little tweak, or something in the middle? Do you need to change everything about your SEO strategy? Or can you safely ignore it like that half-eaten taco still in the fridge from last weekend?

In this guide, I’ll explain exactly what E-A-T is, dive into Google’s Search Quality Rater Guidelines, why it matters, and how to help your site rank better by feeding it E-A-T style content.

The guide is in collaboration with other SEO marketers, including Dave Davies, Lily Ray, Kevin Rowe, and Roger Montti.

Here’s a breakdown of what you can expect in this series:

  • Chapter 2: Google’s Search Quality Raters Guidelines: A Guide for SEO Beginners
  • Chapter 3: How to Use Structured Data to Support E-A-T
  • Chapter 4: E-A-T & Link Building: A Guide to Evaluating Prospects
  • Chapter 5:...

Read Full Story: https://www.searchenginejournal.com/google-eat/what-is-it/

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