What is Schema Markup? (+6 Easy Types to Use for Your Small Business) - Business 2 Community

For any digital marketer who wants to elevate their SEO performance, taking the time to add schema.org markup to their web pages can help those pages appear in rich results, which are more clickable and desirable to users.

But many hesitate to work on the backend of their websites. They know that schema is important, but forgo adding the markup to their pages (or default to plugins) without really understanding what schema is and how it can help generate more organic traffic.

For those digital marketers who are not familiar with the multiple schema types available and how they can boost search engine visibility, this article will cover the following schema essentials:

• What schema.org markup is and why it’s important to search engines.
• How schema.org can help with SEO performance.
• The different schema types and how to choose the best types for your web pages.
• How to add schema markup to a web page without consulting a web developer.

What is Schema markup?

Schema.org markup is a shared vocabulary of microdata that helps major search engines better understand the content on web pages.

The schema vocabulary includes specific ways of structuring data around people, places, and things. When Google crawlers find a specific schema type on their web page, it helps them understand what that content means, and which kinds of rich results to serve.

The Schema.org website estimates that only about 10 million web pages utilize schema. In the vast landscape of the internet, that’s a...

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.