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Writing content in “Your Money or Your Life” (YMYL) niches has always been challenging, but with Google’s determination to provide high-quality search results, it seems more difficult now than ever before.
Many searchers continue to turn to Google to find information about health, finance, law, and other sensitive topics. There is clearly an opportunity (and arguably, a need) to create content of this nature.
But you can’t just slap together a blog post, put it up on your site, and expect to rank for YMYL queries. It must be high-quality content.
In the Search Quality Evaluator Guidelines, Google explains that high-quality content provides enough information to satisfy readers’ search intent and comes from reputable, trusted writers and domains.
For small brands and lesser-known content creators, this is far easier said than done.
Whether you’re a seasoned content creator or just getting started, you need to get more comfortable working with YMYL topics, you’ll learn the tips, tricks, and tidbits you need to successfully navigate the (at times) murky waters of YMYL content here.
1. Prioritize Searchers
Above all else, prioritize searchers in YMYL content. Keep their needs, expectations, and vulnerabilities in the front of your mind during the content...
Read Full Story: https://www.searchenginejournal.com/navigating-ymyl-topics/419906/
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