Google provides some reasons why it won’t use your HTML title tags; Monday’s daily brief - Search Engine Land

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Good morning, Marketers, autumn officially starts on Wednesday (if you’re in the northern hemisphere).

But, in my neighborhood, the fall and Halloween decorations started popping up over the weekend, which reminded me that many marketers are in the midst of preparing for the holiday shopping season.

Last Thanksgiving, online sales increased 20% YoY, hitting a record consumer spend of over $5 billion. And, nearly half of those transactions happened on smartphones, which was another record. Though we wished the pandemic would’ve receded by now, it’s still around and consumers may now be even more accustomed to e-commerce or hybrid shopping options.

I haven’t done any of my holiday shopping yet (and I expect many others, as well), so there’s still time to promote your goods and hopefully tap into the most profitable time of year for merchants. If you’re looking for ways to increase the organic visibility of your products, here are a few resources to bookmark and share with your team:

George Nguyen,
Editor

Google explains why it made the title change to the search results

For the past few weeks, Google told us it was using the designated HTML title tag 80% of the time. But, on Friday, the company said it is using as-is title tags...

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