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Today’s Ask an SEO question comes from David in California, who asks:
“I have a .us domain. I just also purchased the .com equivalent. From an SEO perspective, does it matter which one I use? My intent right now is to stick with .us and redirect any .com traffic to the original URL. Thoughts?”
Hi David,
This is a great question and something that comes up regularly. It comes up so often that you can find numerous tests such as this one from Bill Hartzer.
I personally use a country-based TLD (top-level domain) as well as keyword-based TLDs for branding purposes. But to answer your question, we should think about what will be best for your end-users.
Google may favor a country-based TLD for a person searching in that country if there is no better piece of content and UX to show for a specific query.
You’ll also want to check and make sure you have your country/language declarations set in your <head> tags if you’re only focusing on that country.
It is a reasonable assumption the country-based TLD like .us could be favored when the above is true. This is because Google should expect the local language and content to match for the local person searching.
But remember that regardless of the TLD, the page the person lands on has to provide value just...
Read Full Story: https://www.searchenginejournal.com/us-dot-com-tlds-seo/415639/
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