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Google reviews: 4 crucial things every business should know - The Drum

Last updated Tuesday, September 21, 2021 05:50 ET , Source: NewsService

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Reviews can make or break a business.

Google reviews, in particular, provide the public with a space to share their experience and interactions with a company. Often, these reviews will influence potential customers who are looking to invest their time, money or efforts into a company. Depending on the stars given for each review, Google reviews can provide a business with the credibility boost it needs to outshine its competitors, but low ratings can negatively impact a business by pushing customers away.

Google reviews are worth their weight in gold, as you can't pay for the 5-star badge of honour. So if you’re a solid company with quality products to offer and superb internal conduct, you will reap the benefits.

The many benefits of scoring quality Google reviews include improving local SEO, being on a level playing...

Read Full Story: https://www.thedrum.com/profile/digital-ethos/news/the-importance-of-google-reviews

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