Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.
Good morning, Marketers, do you remember, the 21st night of September?
I associate that Earth, Wind & Fire track with the final days of summer/early days of autumn, when the heat waves get fewer and further between and life seems to settle into a more relaxed pace.
It looks like the weather isn’t the only thing changing, though: In Q1 2021, Expedia Group brought in three times more traffic from paid search on U.S. desktops than Airbnb, Tripadvisor and Booking.com combined, according to a Bernstein report. It also attracted one million more visits from paid search in March of this year than it did in March 2019.
You may recall that Expedia Group once characterized Google as its biggest competitor, and CEO Peter Kern has been open about wanting to reduce the company’s dependence on the search engine. But, travelers responded to the pandemic by seeking out vacations they could drive to, often away from urban areas. Seizing this opportunity, the company focused on markets like the U.S. and poured ad money into promoting Vrbo, its Airbnb competitor. “Vrbo generated 2.1 million display ad visits during the first three months of 2021,” Dennis Schaal wrote for Skift, “double that of sister company Expedia.com, Tripadvisor,...
Read Full Story: https://searchengineland.com/mozilla-tests-bing-as-the-default-search-engine-for-1-of-users-tuesdays-daily-brief-374560
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
