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Is there anything scarier reading an article providing medical advice from a journalism major fresh out of college with no medical background?
The truth is, not everything you read online is for your benefit. A lot of online content is just downright untrue. While authors may come from a harmless place, when certain copy is taken as the truth, it can become pretty harmful.
This is where the authority of the author (or author rank) begins to impact your content.
Here, we’re debunking the myths around author authority.
Read on to find out whether or not author authority is a ranking factor.
The Claim: Author Authority as a Ranking Factor
When it comes to Google, it would make sense for them to value author authority as a ranking factor because of the E-A-T (Expertise, Authoritativeness, and Trustworthiness) guidelines.
But do search engines really care who created the content? And, does who the author is impact ranking algorithms?
Spoiler alert: There is not enough evidence to support this claim. But interest in this topic is growing.
Author Authority as a Ranking Factor: The Evidence
Let’s start with the first question, is author authority a ranking factor?
No, author authority is not a ranking factor. However, there are Google patents to help them...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/author-authority/
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