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Search engine optimization (SEO) is a vital inbound marketing strategy. Recent research shows that around two-thirds of marketers actively work on SEO to reach their target audience.
Since organic search drives more than half of all trackable website traffic, it is hardly surprising.
Done right, SEO can do wonders for your business. It involves work on multiple fronts, be it the technical aspect or monitoring key performance indicators (KPIs). The aim of these tactics is both to gain and maintain visibility in the search engine results pages (SERPs).
Julia Nesterets is the CEO of Jetoctopus, the most affordable and powerful crawler and log analyzer that lives in the cloud. She’s on a mission to make SEO easier and friendlier.
- Check out our list of the best website builders right now
Better visibility offers businesses a chance to nurture leads and convert them into repeat buyers. However, you cannot achieve this goal without ranking in the SERPs. A cursory glance at the list of some of the top destination websites (excluding Google) on Similarweb show that about 90% of all web traffic comes from search engines.
Further, websites on the first page of search engines like Google get more than 90% of consumer traffic. Yet, marketers often overlook SEO in favor of other marketing platforms. Businesses are increasingly leveraging organic social media to capture leads. In reality, SEO still brings the vast majority of traffic to most websites.
Hence, it...
Read Full Story: https://www.techradar.com/news/8-seo-techniques-to-increase-website-traffic-in-2021
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