Google E-A-T, while not a direct ranking factor for SEO, can mean the difference between a website that ranks and one that gets lost in the vast wasteland of Internet noise.
If you’re not yet familiar with Google E-A-T, you can get a great overview in this post we wrote, or listen to one of the foremost experts on Google E-A-T, Lily Ray, in a recent interview on our Wellspring Digital Chats.
Google E-A-T stands for expertise, authoritativeness, and trustworthiness. Let’s talk about authority or authoritativeness. I’m going to use authority because the other one is just too dang long.
A recent Search Engine Journal eBook says “authoritativeness” (whoops) refers to the authority of “the creator of content, the content itself, and the website.”
Let’s look at each of these…
SEO Authority of Content Creators
A content creator, someone who produces written, audio, or video content, should be viewed as an authority on the topic being covered. In other words, they’re an expert with credentials and/or an online resume to back up their expertise.
This can be established in resume form with an “Author page or detailed bio as part of an About page on a website,” but anyone can write a great bio. Their Google E-A-T authority comes from the opinions and signals from others.
The proof is in the pudding, actually in the link juice and social validation. Anyone can write great content, but someone with “authority” writes content that gets shared and linked to.
Content Creator Authority...
Read Full Story: https://www.business2community.com/seo/google-e-a-t-authority-of-content-its-author-and-the-website-where-it-lives-02432339
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