Wondering how you'd measure something like the most hated companies in your state, or the country, or even across the globe? Review site Rave figured it out. The results make for a colorful showcase of the brands we love to despise.
Rave created a list of every major US and UK company in the categories of fast food, gaming, and tech. It then used the SentiStrength language-sentiment-analysis tool to see how much smack-talk each brand has received on that ultimate tool for bitching and moaning: Twitter. Any of the over 1 million tweets analyzed that included a negative component went into the mix. (Any brand that had less than 10 negative tweets didn't even make the list—it had to rate a -5 to -2 to be included.)
The most-hated-brands-by-country chart features a lot of hate for Sony—it's got the most negative blab in Canada, for instance, at 49%. (Japan's least fave: Netflix at 48.78%) But in the US, the top most-hated company based on social complaints is Uber, at 48.35%. We all know why. Keep in mind, these scores are bad, but they're nothing compared with Toyota's negative rep in Mexico, at 85.71%; in Zimbabwe, they found discovered 100% Pepsi hatred.
Look at the list of most hated tech brands again. It's odd to see Microsoft in first place with 41.57%, but that’s only because Rave didn't categorize Uber as a tech company. Microsoft is also not liked by a slew of other countries, 22 in total. The biggest MS hater is Indonesia, at 51.35%. Sony's got the most hate-slingers...
Read Full Story: https://au.pcmag.com/news/89730/haters-gonna-hate-the-most-despised-tech-brands
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