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Raise your hand if you start your SEO day with the goal of trying to improve your bounce rate…
Anyone? Anyone?
Too often, SEO advice gets passed down so often through so many different people that it can be hard to tell fact from fiction.
And bounce rate is just another victim of false information in the SEO community.
You’ve likely read SEO advice like this from Brian Dean of Backlinko, who supports this with his own “industry study.”
However, his “industry study” was quickly called out for being “an effective piece of link bait” by the SEO community.
It should have been a red flag when I saw bounce rate paired with pogo-sticking, where he continued to spread false information.
To confirm, pogo-sticking is not a ranking factor. But I digress.
So, what’s the truth – is bounce rate a ranking factor? Does bounce rate impact your organic traffic?
Let’s investigate.
The Claim: Bounce Rate as a Ranking Factor
Bounce rate reminds me of those reality TV spring break shows; it’s full of unrealistic expectations and ends up getting your hopes up. While the cast of “The Hills” appear to be shacked up at a swanky hotel in Tulum, they’re actually in a Motel 6 in Miami.
That’s how I see bounce rate when it comes to SEO.
So, What is Bounce Rate?
Bounce rate relates...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/bounce-rate/
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