With COVID forcing many retailers online, there are more e-commerce options than ever. Google Search Central recently released new guidelines for developers to help improve search visibility for e-commerce sites. “When you share your e-commerce data and site structure with Google, Google can more easily find and parse your content, which allows your content to show up in Google Search and other Google surfaces. This can help shoppers find your site and products,” Google said in the guide.
The guide has seven pages covering the following topics:
Where content can appear. The guide says that e-commerce content can actually appear in more results than just traditional search. These include Google Search, Images, Lens, the Shopping tab, Google My Business,\ and Maps. “Product data is the most obvious type of e-commerce related content, but other types of information can also be useful to shoppers at different stages of their shopping journey,” according to the guide. Google recommends promoting content like product reviews, offers, customer service touchpoints and even livestreams.
Adding product data. Structured data can also help your e-commerce products show in Google search properties. The guide recommends the following ways to show Google what your products are:
- Include structured data in your site’s product pages.
- Tell Google directly which products you want to show on Google by uploading a feed to Google Merchant Center.
URL structure for e-commerce sites. “A good...
Read Full Story: https://searchengineland.com/ecommerce-seo-guide-new-documentation-from-google-374788
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