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Good morning, Marketers, how do you feel about TikTok?
We’ve had the discussion internally with the Search Engine Land editorial team, and I’ve let everyone know I’m a fan. I absolutely love the platform and the creative that comes out of it. Other apps have tried to replicate it (see: Facebook, Instagram, and YouTube), but none have captured the pizzazz of TikTok. Maybe it’s the demographic. Only we olds are stuck using Facebook and Instagram.
The company recently announced that it surpassed one billion monthly users, so it’s a huge opportunity for advertisers, especially those targeting that younger audience. But it’s one that we have to get really right to succeed.
But sometimes TikTok creators are the leaders here and brands take the cue. I recently read an article in Esquire about how the “Fancy Like” TikTok trend was co-opted by Applebee’s marketers to become their latest TV commercial campaign. And it works!
Not only has TikTok helped surface Applebee’s but it’s helped the country artist Walker Hayes top the charts as well. This is just the latest trend. One TikTok designer “redesigned” many popular logos, and so many brands hopped on board.
The lesson is sometimes the innovators are in nontraditional places and that...
Read Full Story: https://searchengineland.com/fancy-like-why-brands-should-pay-attention-to-tiktok-374818
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