Use these features and follow these best practices to redirect your LinkedIn audience to your business website.
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Stats reveal that digital marketing needs LinkedIn. It contributes 46 percent of the social traffic to all corporate websites and 50 percent of the social traffic to B2B websites and blogs. Since inbound marketing can save up to 62 percent of the marketing budget, LinkedIn also emerges as a cost-effective platform.
To drive traffic to your website, blog, or podcast, you need to place backlinks and calls-to-action (CTAs) within various LinkedIn Pages. Backlinks are links to your webpages outside social media and CTAs are messages that encourage users to take an action, i.e. click on your backlink.
Less techy and easier to implement than they sound, do try the following DIY features and best practices to redirect the LinkedIn audience to your website.
Use these features.
Complete your LinkedIn pages with all your details. In case of the profile, complete all the sections and add the website, podcast or Blog URL to your Contact Info. If you have also created a Company Page, add the URL to the Visit Website link. Over the next few days, you can optimise these pages to attract higher traffic. The backlinks and CTAs can send this traffic to your main website. For example, you can use the edit icon to update your profile or...
Read Full Story: https://www.entrepreneur.com/article/388150
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