“Dedicated to increasing our support to the SMB sector of Pakistan.”
Dr. Jordi Forniés is a Spanish business executive, entrepreneur, fine artist, and music composer based in Singapore since 2013. His broad education covers a Ph.D. in Chemistry, an MA in the Direction of Marketing and Communication, two MFA, and an MA in Music Composition for Media. As a Marketing professional, Jordi has a broad experience that covers both traditional and digital media. He started working in a global CPG company as a marketing science expert and broadened his experience covering areas like brand advertising and media management. In 2011, he began his work at Facebook as Director of Media Solutions for South Europe, Middle East, and Africa, and in 2013 as the APAC Client Solutions Director. In 2018, he started his current position as Regional Director for the APAC Emerging Markets.
BR Research: Do you see a future for Pakistan where the digital industry is stable and is contributing to the economy on a continuous basis?
Dr. Jordi Forniés: The digital industry, which includes fintech, start-ups, small-medium businesses operating on digital platforms, have been consistently contributing to the economies worldwide. In Pakistan, digital growth was observed during the pandemic, especially when companies and small and medium businesses (SMBs) had to rethink their operations. The industry is slowly but surely moving towards sustainability and there is no doubt that digital access has opened up a...
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