Adrien Menard, Co-founder & CEO Botify shares a few thoughts on the future of search marketing and what B2B marketers need to keep in mind to drive better search marketing ROI:
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Welcome to this MarTech Series chat Adrien. We’d love to hear more about your journey through the years and what inspired Botify?
Botify was founded in France in 2012 by myself and Thomas Grange and Stan Chauvin. The three of us worked together at a digital marketing agency when we discovered a major flaw in how companies were conducting SEO; they were focusing too much on content and keywords, without knowing if Google and other search engines were even crawling those webpages. In fact, almost half of the pages of large, enterprise websites are not crawled by Google. When a page is not crawled or seen by Google, it will never rank in search engines, and therefore cannot drive traffic or revenue. This is how Botify was born – we recognized a huge opportunity to make more of large enterprise sites be discoverable by Google. Some of Botify’s first customers included EBay, BlaBlaCar, and Expedia. We entered the U.S. market in 2016 and now the U.S. now accounts for more than 60% of Botify’s revenue.
We’d love to hear more about the evolution of the Botify solution over the years since its launch? Congratulations on your recent funding as well, a few thoughts on this new round and how it will impact immediate near-term goals and growth?
Botify’s longest standing and most mature product suite...
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