“Women in South Asia have a hard time convincing their families that they want a career in tech” - Moneycontrol.com

CIRCLE is a social tech enterprise that has been working in Pakistan since 2014, to empower women and increase their participation in the IT sector.
Last year during the pandemic, Sadaffe Abid visited Gilgit-Baltistan in northern Pakistan twice. The first time was to explore the exquisitely beautiful mountain region - and the Karachi-based social entrepreneur loved it. On her second trip, she started talking with communities, trying to understand their challenges and needs. And that is how the idea of bringing digital skills and entrepreneurship to women and youth in Gilgit-Baltistan was birthed.
“We received support from the German foundation FNF, and I threaded a great team together. Our flight was cancelled three times, yet it didn’t deter us. We got in cars, went from Lahore to Islamabad, took a plane to Skardu, then we had to travel over 10 hours to Gilgit,” says Sadaffe, founder and CEO of CIRCLE, a social tech enterprise that has been working in Pakistan since 2014 to provide economic participation and empowerment to women in the IT sector.
The next day, the team travelled to the mountain district of Ghizer for a workshop with 35 women. “We had 100 percent attendance and zero dropouts! This is the kind of eagerness and enthusiasm we receive from women who want to progress in their careers, and from those who already have businesses wanting to grow,” Sadaffe says.
Her Gilgit project takes forward her long journey to creating digital literacy among the women of...

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