The founders of Tazah Technologies, a B2B agriculture marketplace in Pakistan, met while serving leadership roles at Uber subsidiary Careem. Abrar Bajwa and Mohsin Zaka bonded during long working hours as the platform dealt with COVID-19’s impact. Eventually, the two started talking about creating their own startup. When asked how they got from ride-hailing to agri-tech, Bajwa told TechCrunch that the two grew up in farming communities. “We are from central Punjab and every family there has something to do with agriculture,” he said. “We had seen firsthand how farmers, or people who are involved in small holder farming, do not encounter social mobility based on how the deck is stacked against them.”
Agriculture is Pakistan’s biggest sector, contributing about 24% of its gross domestic product and employing half of its labor force, according to government statistics. But fragmented and complicated supply chains lead to inflated prices, food waste and low profits for farmers, all problems that Tazah wants to solve. The startup, which launched two months ago in Lahore, announced today it has raised a $2 million pre-seed round led by Global Founders Capital and Zayn Capital. Other participants included Ratio Ventures, Walled City Co, i2i Ventures, Suya Ventures, Globivest, Afropreneur Syndicate, +92 Ventures, Sunu Capital, Musha Investments and angel investors like senior executives from ride-hailing platforms Careem and Swvl, where Bajwa worked before launching Tazah.
Read Full Story: https://techcrunch.com/2021/10/06/tazah-gets-pre-seed-funding-to-make-pakistans-agriculture-sector-more-bountiful/
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