Tazah raises USD 2 million pre-seed to solve inefficiencies in Pakistan's food and agricultural supply chain - KrASIA

NewsThe startup plans to expand to different cities in Pakistan, build its tech, enhance its product portfolio, and set up a foundation to improve access to capital for farmers.
Lahore-headquartered business-to-business fresh produce marketplace Tazah has raised USD 2 million in a pre-seed round co-led by Global Founders Capital and Zayn Capital. Ratio Ventures, Walled City Co., i2i Ventures, Suya Ventures, Globibest, Afropreneur Syndicate, +92 Ventures, Sunu Capital, Musha Investments, Mezan Foods, and senior executives of Careem and Swvl also participated in the deal, according to a statement by the agritech startup, adding that the round was “massively oversubscribed.”
Founded a few months ago by former Careem executives Abrar Bajwa and Mohsin Zaka, Tazah is looking to solve inefficiencies in Pakistan’s agricultural supply chain by connecting farmers with businesses (and eventually consumers) and helping them sell fresh produce to them through its tech-enabled platform. The startup started with ginger, garlic, tomatoes, and onions. It plans to add more vegetables and introduce fruits over the next few months.
Tazah uses a managed marketplace model, where it guarantees the quality of the produce by screening it. It currently serves around 300 businesses and individual sellers of different sizes in Lahore, helping them procure the inventory of produce they sell. In a statement, the startup claimed to have a high customer retention rate, without sharing further details.
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