Recovering from a Google broad core algorithm update? Improving content will get you better results than technical fixes.
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Google’s John Mueller says work on improving your website’s content, rather than implementing technical fixes, when recovering from a broad core algorithm update.
A ranking drop following a core update indicates your site is losing relevance for the queries it’s targeting (in Google’s estimation).
It’s unlikely you can improve the relevance of your website by focusing on technical fixes and neglecting the on-page content.
This is stated by Google’s John Mueller during the Search Central SEO office-hours hangout recorded on October 8, 2021.
A site owner named Granit Doshlaku joins the session to ask about recovering from a core update.
He says he’s addressed all technical and user experience issues, but his rankings still aren’t back to the level he’d like them to be.
That’s when Mueller suggests focusing on content instead.
Google’s John Mueller on Recovering From Core Updates
Setting Expectations
First, Mueller tries to keep expectations for recovery realistic.
A site impacted by a core update won’t automatically regain its previous rankings after improving relevance.
Why?
Because Google will now see it as a different website.
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Read Full Story: https://www.searchenginejournal.com/google-says-improve-content-to-recover-from-core-updates/423461/
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