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Saturday, October 23, 2021

How to Create & Optimize Content for Higher Google Rankings - Search Engine Journal

Last updated Thursday, October 14, 2021 05:45 ET , Source: NewsService

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How to Create and Optimize Content for Higher Google Rankings [Webinar]

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Are you consistently creating content that performs well on Google?

Do you want to know if you stand a chance to rank?

On September 29, I moderated a sponsored Search Engine Journal webinar presented by Apoorv Gadwal, Director of Product Management at ALPS, and joined Ajay Rama, SVP Products of iQuanti.

They shared insights on how easy it is for anyone to create content that performs well on Google with a proven plan.

Here’s a recap of the webinar presentation.

What Goes Into Highly Optimized Content

Keyword Intent Targeting

Start with getting the right target keywords and ensure that the keywords you have selected are closely aligned and diverse.

When you understand the user intent behind those queries and how the page content reflects that you will be able to arrive at a set of primary and secondary keywords that will determine your entire downstream set of activities.

Let’s look closer look at the process behind keyword selection.

  • Step 1: Identify keywords related to a topic using tools like Google keyword planner.
  • Step 2: Qualify keywords with demand metrics like...


Read Full Story: https://www.searchenginejournal.com/create-optimize-content-higher-google-rankings-webinar-recap/421781/

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